Rapid increases in the number of people with obesity have been observed in the world and especially in the USA in the last 20-30 years and research has been carried out on this. (Hedley AA, 1999–2002; French SA, 2001) One of the biggest factors in this increase in obesity, especially in the US, is the establishment of the fast food world in these regions. Fast food, defined by the U.S. Department of Agriculture (USDA), is "food purchased without waiting in self-service or dining places." (Isganaitis & Lustig, 2005) The fast food world, which started from roadside hamburger stalls in the 1930s in America, is now growing in popularity. (Isganaitis & Lustig, 2005) The U.S. currently has over 240,000 fast food restaurants. (Isganaitis & Lustig, 2005) One of the most famous of these restaurants, Mc Donald's has only 30,000 branches worldwide. (Spurlock, 2004) The factor in making fast food culture so popular is that it is an area where people can consume quickly and feed themselves in no time. The world accelerated with the age of technology and the upbringing and haste of people in their daily lives was reflected. In this case, people should prefer fast and easily accessible food instead of cooking. One of the most remarkable points of fast food culture is that after a while people start running out of fast food just for pleasure. Fast food foods tend to be high in fat, dense calories, weak in micronutrients and low in fiber. (Isganaitis & Lustig, 2005)
Today, the scientific and popular press begins to investigate the negative effects of fast food on human health, excessive weight gain and poor quality of life. Accordingly, the fast food world is cited as one of the main causes of obesity worldwide. (Isganaitis & Lustig, 2005)
People with Obesity Increase With Fast Food Culture
Obesity is a chronic disease that causes fat accumulation in the body, caused by the energy taken into our body with nutrients more than the energy spent. (Altunkaynak & Uzbek, 2006) According to reports on obesity by the World Health Organization (WHO), it is stated that it is one of the 10 most risky vital diseases. (WHO, 1997) Over 100 million people in the United States alone are obese. (Spurlock, 2004) With these reports, obesity is the second leading cause of death after smoking. (WHO, 1997)
In the results of the discussion that has emerged in research on obesity, it is often assumed that the widespread availability of fast food products is a significant determinant of the dramatic increase in obesity rates. Several lawsuits against fast food restaurants have demanded that fast food products be reduced or that the calorie content of meals be published. (Currie, DellaVigna, Moretti, & Pathania, 2009) People's eating habits may not have a definitive link between fast food use and obesity. (Bassett, et al., 2008) For example, people's choice of food is a matter of choice. People's food preferences and frequency depend on their own choices. It is a fact that fast food has high calorie foods. (Bassett, et al., 2008) But it's linked to people's preferences to eat. From a different perspective, the increasing variety of menus in Fast Food restaurants in the case of supply and demand may be being created in line with the demands of obesity people. Another example is that people tend to eat cheap and hearty food. This includes socio-economic situations and environmental factors. There is some evidence that there are more "fast food" restaurants in geographic regions (usually low-income areas) where obesity is high. (Reidpath, Burns, Garrard, Mahoney, & Townsend, 2002)
It can lead to diabetes, heart disease, sleep apnea, liver diseases and other diseases in people with obesity. In fact, according to some results, he believes that obesity is second only to smoking as a preventable cause of death. (Kazdin, 2000)
According to these literature studies, there are two kinds of increases. The first is the fast food culture, which is diversified and growing with the increase in demand for food consumption; The second is the increase in obesity, which occurs with the increase in fast food diversity.
Combating Fast Food Culture
The increasing number of Fast Food restaurants, however, has made this a culture. Tackling this culture is overwhelmingly difficult for fast food restaurant chains. But this struggle is not impossible. The worldwide reproduction of wellness centers can form the basis of the struggle in this regard as a starting point. Together, it is another factor that will contribute to the reproduction of sports centers. But around the world, over 35 million people a day visit McDonald's. However, despite the increase in sports centers, 60% of people in the U.S. do not play sports. (Spurlock, 2004)
So why has the fast food culture that led to people becoming obese become so popular?
1. The desire to keep people up in the fast-growing world. To reduce the time such as eating to a minimum with the idea of using time efficiently due to this situation.
2. Increased ready-made food and super products proliferation in grocery stores.
3. Switching to the office system with most of the workplaces and therefore people doing business without moving for longer periods of time.
4. Fast food products are more easily accessible with quick ordering.
5. Reproduction and delicious display of ads on Fast Food.
6. Being more effortless and inexpensive than other types of food.
7. It can be more appetizing than home cooking, usually due to the appearance of fast food products.
In this differentiated world and attractive fast food culture will continue to whet people's appetites every day. Another help that can be done in this regard will be to raise people's awareness. The price of menus hanging in Fast Food restaurants, as well as the amount of calories, may be one of the first ways to raise awareness. Although fast food restaurants have brochures and posters on healthy eating, it has been the wrong strategy to put people in places they will not pay attention to and reduce their access to them. (Spurlock, 2004) It is useful to mention this next to the menus. In addition, advertisements under the trays can be advertised in this regard. Thus, people will be able to pay attention to this before eating their food on the tray.
The most successful area of the battle with fast food culture is the interior of these restaurants. Because there's a mass of people here that we're focused on. Conferences can be held to raise people's awareness and distribute their tickets around fast food restaurant chains. Psychologically, we can set up different strategies to warn people about it. For example, we can put big, remarkable scales inside or near such fast food restaurants. Thus, although people are not weighed, weight gain may come to mind when they see the scale. Maybe this situation can bother them or not be 100 percent successful. But people's high calorie consumption can reduce around fast food restaurants. Again, turning banners and advertisements on wellness around these restaurants can make people consume fewer fast food products.
Combating Obesity
Obesity is not only a biological problem, but also the result of a psychological process. Increased stress, depression and other everyday problems in everyday life can push people to eat more. Eating has been seen as a way to get people out of or out of tension. (AC & JE,, 2001) In this regard, people have the opportunity to get rid of this disease or the diseases it causes. Another of the most common causes of obesity is the mentality that only 3 meals a day are eaten for healthy living. It may be wrong to restrict the feeding style in people's daily life to 3 meals. By supporting our food consumption with intermediate meals, more frequent and scolding consumption leads people to eat healthier.
One of the most well-known forms of treatment of obesity is by keeping energy intake below energy consumption. (Greenway & Smith, 2000) Thus, weight gain will begin gradually. Psychologically, it is an important factor in controlling our weight. A significant part of weight controls involve directing thoughts and behaviors in a way that can interfere with weight loss. We need to forget that we need to increase health food consumption, keep ourselves away from health nutrients and show patience.
Professional support should be obtained to combat obesity. In some cases, this process plays a genetic role. For this, it would be better to consult doctors and consult centers for combating obesity.
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References
AC, G., & J. H. (2001). Textbook of Medical Physiology, 797-800.
Altunkaynak, B. Z., & Özbek, E. (2006). Obezite: Nedenleri ve Tedavi Seçenekleri . Van Tıp Dergisi, 138-142.
Bassett, M. T., Dumanovsky, T., Huang, C., Silver, L. D., Young, C., Nonas, C., . . . Frieden, T. R. (2008). Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City. American Journal of Public Health.
Currie, J., DellaVigna, S., Moretti, E., & Pathania, V. (2009). THE EFFECT OF FAST FOOD RESTAURANTS ON OBESITY. AMERICAN ASSOCIATION OF WINE ECONOMISTS.
French SA, S. M. (2001). Environmental influences on eating and physical activity. Annu Rev Public Health.
Greenway, F., & Smith, S. (2000). The future of obesity research. Nutrition. 976-982.
Hedley AA, O. C. (1999–2002). Prevalence of overweight and obesity among US children, adolescents, and adults.
Isganaitis, E., & Lustig, R. H. (2005). Fast Food, Central Nervous System Insulin Resistance and Obesity. ATVB In Focus.
Kazdin, A. E. (2000). Encyclopedia of Psychology. APA.
Reidpath, D., Burns, C., Garrard, J., Mahoney, M., & Townsend, M. (2002). An ecological study of the relationship between social and environmental determinants of obesity. Health Place.
Spurlock, M. (Director). (2004). Super size me [Motion Picture].
WHO. (1997). Report of the WHO Consultation on Obesity. Geneva: WHO. {alertInfo}
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